Print and digital out of home campaign for Grubhub’s Q3 brand campaign. Unique “Grubhubisms” were paired with playful imagery from a custom shoot to urge consumers to Go for Grubhub.

My work included developing a unique look and feel for the overall campaign as well as leading art direction for a custom photoshoot, featuring both food and people, to connect back to the copy strategy. Final ads were displayed across brand trains, subway stations and commuter halls throughout New York City.

My role
Design and Art Direction

Co-designer
Phil Parcellano

Copywriter
David Harrell

Design Lead
Grace Hamann

Creative Direction
Nate Winter
Steph Chin

Photography
Kelly Allison Productions

Photo Retouching
Tukaiz Marketing

Logo and brand design for Chicago Black Pride, held annually on Chicago’s Southside. Founded originally in 1989, Chicago Black Pride is one of the most significant hometown celebrations among Chicago’s Black LGBTQIA community.

My role
Logo Design, Branding, Art Direction, Print Design, Social Media Design and Pattern Design

Tune In & Takeout is an ongoing collaborative partnership between Grubhub and Amazon to promote new Prime Video shows and movies, and pair them with a curated takeout recommendation to encourage people to order takeout while they watch.

This unique program also works to strengthen public awareness about Amazon and Grubhub’s larger partnership, including free Grubhub+ for all Amazon Prime members. Communications about the program regularly drove a marked increase in Grubhub+ sign ups.

As a lead designer on the project, I worked across teams at Grubhub and Prime Video to develop a unique visual language that balanced the branding and interests of both companies. Final assets included emails, social posts, rich pushes, animations, Amazon Fire TV ad placements and more.

Prime logo, Prime Video logo, “dimple” shape, poster art and promotional imagery for Prime Video titles are copyright Amazon and Amazon Prime Video.

My role
Logo Design, Branding, Art Direction, Animation, Social Media and Email Design

Co-designer
Carolyn Fezzuoglio

Copywriter
Sam Corbin

Creative Direction
Nate Winter
Steph Chin

Branding development and logo design for a Black owned, Caribbean infused barbecue restaurant located in Little Rock, Arkansas. The main icon features a chicken pretending to be a flamingo, while the color palette evokes all of the colors seen in a tropical sunset.

My role
Logo Design, Branding, Icon Development and Pattern Design

Social and CRM campaign celebrating Valentine’s Day for diners and drivers. In collaboration with fellow designer Daeun Lee, this 360 campaign included developing a unique look and feel, including typography and a color palette, as well as developing a shot list and art direction for an internal photoshoot.

My role
Design and Art Direction

Co-designer
Daeun Lee

Design Lead
Phil Parcellano

Copy Lead
Darren Bridges

Copywriter
Sarah Lawrence

Head of Production
Yung Savolainen

Senior Associate Producer
Charlie Streit

Photographer
Kelly Simos

For my final project for my Adobe Photoshop course at the School of the Art Institute of Chicago, I decided to focus on developing a series of prints featuring famous women that I admired for their talent, intelligence, and strength from a wide variety of cultural and artistic backgrounds.

The final prints included actress Audrey Hepburn, singer Billie Holiday and artist Frida Kahlo. Surrounding classic images of these talented women are vintage botanical illustrations of flowers they were known to be fond of, as well as the national flowers of their home countries.

For Audrey, these were tulips, particularly white tulips, along with red poppies from her native Belgium. For Billie, white gardenias she was known to wear in her hair for performances, as well as roses, the national flower of the United States. And finally, for Frida, dahlias, the national flower of Mexico, along with a variety of marigolds, irises, calla lilies and cannas, and other flowers she grew in her garden and painted throughout her career. Each final print measured 20x20 inches.

My role
Design, Art Direction, Photo Collage and Retouching, Print Design

As the primary freelance designer for the Elks National Foundation, I lead design direction for all of their annual donor events and outreach each year. Through collaboration with the Communications Manager and Senior Leadership, I've developed a colorful and clean yet vintage aesthetic for their mailed collateral to donors and volunteers nationwide. Vintage inspired typography, original illustrations and a patriotic inspired color family contribute to the classic Americana design aesthetic.

My role
Design, Illustration, Art Direction and Print Design

Miscellaneous email headers, social media posts and other designs created for a variety of digital campaigns at Grubhub. Creative included static and animated deliverables for restaurant, driver and diner facing communications, both final and rejected variations.

My role
Design, Art Direction, Animation, Email Design, Social Media Design

Various small freelance projects as well as personal illustration and design projects.