Chicago Black Pride
Logo and brand design for Chicago Black Pride, Chicago’s longest running Pride for the Black LGBTQ+ community, originally founded in 1989.
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The event organizers sought a fresh, dynamic vision for the 2023 event, one that resonated with the vibrant and diverse Black LGBTQ+ community in Chicago. They envisioned an elevated, sophisticated aesthetic that challenged stereotypes while honoring the rich, multifaceted history of Chicago’s Black queer community.
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In close collaboration with the event organizers, I crafted a cohesive direction, starting with mood boards and typography explorations. From there, I refined the concept into multiple logo iterations, sub-logos, a color palette, and brand patterns—each element inspired by the rich history of Black queer culture, particularly within Chicago's Bronzeville neighborhood, where the event takes place. The final deliverables included a complete logo set, brand assets, and a range of print materials, promotional pieces, and social media graphics.
Moodboard
Primary logo
Primary logo with established date
Horizontal logo
Horiztonal logo with established date
Vertical logo
Shorthand logo
Monogram
Monogram with established date
Monogram with event name and date
43 icon, composed of the street map of 43rd Street and Martin Luther King Jr. Blvd in Bronzeville.
Color palette
Brand pattern inspired by the street map where the festivities take place in the Bronzeville neighborhood of Chicago.
Brand pattern featuring CBP icon.
Social posts
Event flyer
Step and repeat
