Tropic Que

Logo and brand design for Tropic Que, a Caribbean themed barbecue restaurant in Little Rock, Arkansas.

  • The owners of a new Caribbean-inspired restaurant approached me to create a logo and brand design that captured the vibrant colors and bold flavors of the Caribbean. The brand needed to feel lively, approachable, and fun—reflecting the energetic spirit and distinct tastes of the restaurant. Specifically, the owners wanted to incorporate a chicken icon, as it represents the restaurant’s primary protein. The final logo features a playful chicken posing as a flamingo, adding a unique and whimsical touch. Final deliverables included the main logo and its variations, a color palette, custom icons, and brand patterns.

  • Logo and brand design, pattern design, icon design

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Final primary horiztonal logo

Primary logo

Final secondary stacked logo

Secondary logo

Icon

Final icon construction

Icon construction

Final color palette

Final color palette

Logo development process

Initial set of rough sketches exploring logo options

Moodboard developed to establish the visual direction with the client

Earlier rejected variations

Tropic Que Logo Round 3-09.png

Icon set

Patterns

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